Family-Owned in Escondido Since 1965
Join the Holiday Wine Cellar Wine Club
Taste. Explore. Discover Something New Every Month.
Great wine doesn't have to be complicated.
Let the wine experts at Holiday Wine Cellar do the searching for you. Each month, our team hand-selects wines from wineries and regions around the world for our Wine Club members to discover and enjoy.
Primary Wine Club — 2 Bottles for $45.00/Month
Join the Wine Club- Hand-selected wines every month
- Choose Red, White or Mix
- 15% savings on Wine, Spirits & Craft Beer
- Monthly Wine Club Social for you + one guest
- Selected by our in-house sommelier and wine experts
The Wine Club
More Than a Wine Subscription
It's Your Invitation to Explore.
For more than 60 years, Holiday Wine Cellar has helped people find bottles worth bringing home.
The Wine Club brings that experience together each month — curated wines, member savings and a chance to taste the month's selections alongside other wine lovers at HWC.
You don't have to know everything about wine.
You just have to enjoy discovering it.
Membership
Wine Club Member Benefits
Hand-Selected Wines
Discover wines selected by our in-house sommelier and wine experts, including selections from wineries and varietals around the world.
Our club regularly introduces members to small-production wines, single-vineyard bottlings and new-to-market selections.
15% Member Savings
Wine Club members receive 15% savings on Wine, Spirits & Craft Beer at Holiday Wine Cellar.
Your member discount applies to you and your partner.
Rare and limited-release spirits excluded.
Free Monthly Wine Club Social
The first Wednesday of the month is #WINESday at HWC.
Join us from 5–7 PM to taste the month's Wine Club wines and enjoy them alongside fellow members and HWC patrons.
Your Wine Club membership includes complimentary admission for you + one guest.
Three Ways to Join
Find Your Wine Club
Primary Wine Club
2 Bottles Every Month
$45.00/month
An easy way to explore new wines without staring at hundreds of bottles wondering what to choose.
Tell us what you enjoy. We'll take it from there.
RED
2 Reds
WHITE
2 Whites
MIX
1 Red + 1 White
Premium Wine Club
A Step Up in Your Monthly Pour.
$75/month
Looking to explore premium selections?
Our Premium Wine Club gives you access to elevated bottles selected by the HWC wine team.
Choose:
2 Premium Bottles
2 Exceptional Reds
or
Premium Mix 1
All 4 Primary Wines
or
Premium Variety
1 Premium + 2 Primary Wines (Premium Mix 2)
Premium Variety requires an additional $7.50 paid at the register.
Premier Wine Club
6 Boutique Wines Shipped Every Other Month
$150 bi-monthly
Prefer having the cellar come to you?
Our online-only Premier Wine Club features six boutique, value-driven wines hand-selected by our in-house sommeliers and shipped directly to your door.
Each shipment includes:
3 Reds + 3 Whites
Six wines. One carefully selected shipment. Plenty to explore.
Tax not included.
Thank you. Your Premier Wine Club subscription has been set up through PayPal.
Explore the Premier Wine ClubRecent Selections
What Are Wine Club Members Drinking?
Take a Look Inside the Club.
Part of the fun is discovering what's next.
Explore recent Holiday Wine Cellar Wine Club selections and see the wines our team has been pouring, sharing and recommending to members.
Explore Wine Club Wines
Wine Club Social
First Wednesday = #WINESday
Your monthly bottles are only part of the Wine Club experience.
On the first Wednesday of every month, we pour the month's Wine Club selections at Holiday Wine Cellar.
Come taste the wines.
Talk with our team.
Meet other wine lovers.
And maybe discover a bottle you never would have picked on your own.
Wine Club Social
First Wednesday of Every Month
5:00–7:00 PM
Members + One Guest: FREE
Our Story
Service. Selection. Tradition.
Since 1965.
Holiday Wine Cellar isn't a subscription company that decided to start selling wine.
We're a family-owned Escondido landmark that's been helping people discover wine, beer and spirits since 1965.
Our store has become a destination for enthusiasts, collectors and people who simply want a good bottle — with an underground wine cellar, tasting experiences and selections from California and around the world.
The Wine Club is another way to experience what HWC has always been about:
Great selection. Knowledgeable people. And something worth pouring.
Five Simple Steps
How It Works
-
Pick Your Club
Choose Primary, Premium or our online-only Premier Wine Club.
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Tell Us What You Like
Primary members can choose Red, White or Mix.
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Meet Your New Wines
Our team selects the wines. You get something new to explore.
-
Come Taste With Us
Join us for #WINESday on the first Wednesday of the month and taste the month's selections with other Wine Club members.
-
Enjoy Your Member Perks
Save 15% on Wine, Spirits & Craft Beer while you're a member.
Taste. Explore. Repeat.
Good to Know
Wine Club FAQs
Our Primary Wine Club is $45.00 per month for two bottles. Premium is $75 per month, and our online-only Premier Wine Club includes six wines for $150 bi-monthly.
Absolutely. Primary members can choose 2 Reds, 2 Whites or 1 Red + 1 White.
Our wines are hand-selected by Holiday Wine Cellar's in-house sommelier and wine experts, with selections from wineries and regions around the world.
Members receive 15% savings on Wine, Spirits & Craft Beer, excluding rare and limited-release spirits. The discount applies to the member and partner.
Every first Wednesday of the month, HWC pours the month's Wine Club wines during our Wine Club Social from 5–7 PM.
Wine Club members receive complimentary admission for themselves and one guest.
Yes. We ask for a three-month minimum commitment.
Email service@holidaywinecellar.com before the 28th of the month to request cancellation.
Wine not picked up within 60 days will automatically be shipped to the address on file for a $25 shipping fee.
Ready to See What's Pouring Next?
Join the Holiday Wine Cellar Wine Club and let our wine experts introduce you to something worth discovering every month.
Primary Wine Club
2 Hand-Selected Bottles • $45.00/Month
Red. White. Or one of each.
Join the Wine Club302 W Mission Ave
Escondido, CA 92025
Service. Selection. Tradition. Since 1965.
Must be 21 or older.
Membership Terms
Wine Club memberships require a three-month minimum commitment.
Primary and Premium memberships are billed monthly. The Premier Wine Club is billed every two months.
By joining, you authorize Holiday Wine Cellar to charge your payment method on a recurring basis for your membership.
Credit cards are billed on the 30th of each month except February. PayPal members are billed on the same calendar date monthly.
Cancellation requests must be emailed to service@holidaywinecellar.com before the 28th of the month.
Wine not picked up within 60 days will automatically be shipped to the address on file for a $25 shipping fee.
Holiday Wine Cellar reserves the right to substitute membership wines without notice.
Must be 21 or older.